Grand Theft Auto V Makes $800million On First Day, Smashes Gaming Record
Strauss Zelnick, the Chairman and CEO of Take-Two, commented on Rockstar Games’ success, saying:
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V.To put some perspective on just how impressive Grand Theft Auto V‘s day one sales are, GTA IV pulled in $310 million its first 24 hours back in 2008 and Call of Duty: Black Ops II (the previous first day record holder) totaled a measly $500 million last year.
Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence. Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
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