First 'Instagram hotel' gives free stays for popularity

With designated "selfie space" and in-room media hubs, Sydney’s 1888 lets guests with 10,000 Instagram followers stay for free
If you’re going to bill your hotel as the world’s first "Instagram hotel," it helps if you can provide guests with some photogenic surroundings to get snap-happy in.
Sydney’s new 1888 Hotel -- the first in the world inspired by the popular photo-sharing app -- certainly isn’t lacking in that department.
The 90-room boutique hotel in the city’s waterside Pyrmont suburb occupies a heritage-listed building originally used as a wool store built in, as the name says, 1888.

 
1888's king deluxe room. Billed as the world's first "Instagram hotel," the property has 90 rooms. Over the last two years, it's undergone a meticulous AU$30 million ($28 million) restoration, creating a unique space that successfully blends original features, including reclaimed ironbark beams, period windows and exposed brick walls, with colorful furniture and vibrant artwork.
“The style of the building and its heritage was very important,” says Paul Fischmann, CEO of 8 Hotels, which owns 1888.
“We walked in here and you could see all the elements that would make it a cool hotel.”