Stores Holds Promo For Shoppers In Underwear

In a bizarre promotional move, a Spanish store called Desigual promised prospective shoppers free clothing of any choice as long as they come to the shop without any clothes on.
The Seminaked Party was organised by Desigual, which promised the first 100 participants that they would be dressed for free.
Participants began queuing in Turin late in the night for the 8am opening, according to local reports.
To soften the blow, the store was selling a number of items at half price in the morning.
see pics after the cut